Customers who purchase without seeing products become more sensitive to minor issues like shipping damage or initial defects. Moreover, appliances aren't one-time purchases. Given their extended usage periods, brands must take responsibility for the entire process, including post-purchase after-sales service, for consumers to make confident choices. Consequently, many appliance brands are building systematic approaches using Advanced Video Documentation Systems to earn trust throughout the shipping to after-sales process.

There was a time when selecting a logistics provider only required checking whether "costs are reasonable" and "deadlines are met." However, as the e-commerce environment has grown more complex and customer expectations have risen, the relationship between brands and logistics partners has evolved. Recently, when brands search for 3PL and fulfillment providers, they're looking beyond speed, scale, and cost to evaluate "how well they manage shipments without issues."

When claims or inquiries arise from sales channels like offline franchise stores or online marketplaces, rapid and accurate problem identification and response are essential. Such systematic response systems can increase customer loyalty long-term while maximizing franchise operational efficiency. We hope this RealLog provides valuable insights for businesses simultaneously managing offline store and online customer shipments to improve their customer service.

Returns are no longer simply about changing one's mind—they now represent rejection based on inspection results. Purchases don't end with delivery but receive another evaluation through "inspection," and reverse logistics has evolved beyond simple recovery-centered processing into a system that operates around customer judgment and evidence.

Recently, we've had consecutive meetings with companies handling diamonds, precious metals, and luxury watches. From distributors handling Rolex, Omega, and Cartier products to diamond rough distribution companies. Listening to the common concerns these businesses share reveals unique realities specific to the ultra-high-value product industry.

Even smart logistics centers utilizing automated equipment experience unexpected errors. Today's featured case required verification that shipments went out in proper box condition. To improve shipping quality, problems can be solved through automatic filming at final stages. Recently, we're seeing clients considering solution implementations to address automated line blind spots. When implementing solutions on automated lines, remember that maintaining existing equipment and processes while enabling natural integration is absolutely critical.

Recently, we've seen a surge in inquiries about video recording solutions from brands considering overseas expansion and logistics companies with global operations. This trend stems from the growing challenges in international customer communication as the content industry, particularly K-pop, continues its global expansion.

RealPacking has been honored as a winner at the 26th Japan Automatic Recognition System Awards, hosted by the Japan Automatic Identification System Association in 2024. 🎉

Include a packaging video in your delivery texts and customize the Video Message page to reinforce your branding.